RSS is dead, says the so-called marketing Guru, who has never used it.
In 1999, RSS came into existence, exactly when people were looking for a content update to quench their curiosity.
And till date, RSS plays an integral role in publishing and spreading content on the internet.
In fact, most brands and businesses have started to embed RSS widgets on websites.
This not only has helped them to provide new content to their website but also acts as an engaging factor for their website visitors.
And if you are a business owner, you can also opt for this method to engage users on your website. You might be thinking, if everybody is embedding RSS Widgets, how can I, as a business owner, stand out from the crowd?
This is what will figure it out for you in this blog. In this blog, we will bust that mundane style of portraying RSS widgets on a website and opt for some cool yet effective ways.
We will also tell 5 creative ways to use RSS widgets for better user engagement.
But Before That…
Before we move on to the interesting ways to showcase RSS widgets on websites, we want you to be aware of how you can easily embed RSS feed examples on websites, first.
To embed an RSS feed on a website, you will either need a social media aggregator tool or a plugin, depending upon the CMS platform you are using. Any updated aggregated tool can embed RSS widgets on a website.
Some of these social media aggregator tools or plugins are easy to integrate and have a low code embedding process.
And while you are on the hunt for the perfect aggregation tool for your business website, you should also pay heed to the customization feature of the tool.
5 Interesting Ways To Use RSS Widgets For Better User Engagement
Simply opting to embed an RSS feed on the website is not enough. You have to stay relevant to enhance user engagement on your website.
We have mentioned 5 super easy yet effective ways you can use RSS widgets for better engagement
1. Keep Users Up-to-Date
No one likes to be outdated and old-fashioned and so do your customers. Your customers are constantly looking for ways to get involved with your website.
It is your job to give them enough reasons to stop by and devour the content they have been looking for.
By displaying the latest news, updates, or blog posts on a website, an RSS widget keeps users informed about the latest happenings in the industry or topic of interest.
2. Customization Options
Customization makes the customer happier. Businesses thrive on providing what their customers want. And when it comes to the RSS widget, you can customize it for your target audience in two ways.
First in appearance, second in content.
When you use social media aggregator tools, you can use the tool to customize the RSS widget as per your choice.
For example, you can alter the themes and layouts to match with the ongoing marketing campaign. You can also change the color schemes of fonts. It helps you create a brand identity.
You can also use the moderation panel to remove the content that does not resonate with your marketing campaign.
Try to offer users customization options so that they can choose which news sources or topics they want to see on the widget.
This helps to personalize the user experience and gives them more control over the content they see.
The responsiveness feature helps the widget to adapt the size of the screen your RSS feed is being displayed on.
With a mobile responsive feature, it will automatically give the user a better user experience.
Choose the tool that has the mobile responsive feature. Make sure that the RSS widget can be viewed on various screen sizes, including mobile devices. This makes it easy for users to access the latest news or blog posts on the go.
4. Limit The Number Of Feeds
Better user engagement means undivided attention. And you cannot risk the attention of your visitors, even if it is your content.
Displaying too many RSS feeds can be overwhelming for users. It’s best to limit the number of feeds to the most important and relevant sources.
You can use the moderation panel of the aggregator tools to customize the content you want to display on your RSS widget.
5. Placement Of RSS Widget
It is obvious that a website is swamped with content, but how can one highlight the informative and engaging content Like an RSS widget? Let us outline.
Place the RSS widget in a prominent location on the website, such as the sidebar, footer, or header.
This makes it easy for users to access the latest news or blog posts without having to navigate away from the page.
The RSS widget is a great tool for your business. If you are not ready to use it effectively, you are leaving behind in the race.
We have mentioned the best and most creative ways you can use an RSS widget on a website. Try them and see your business soar.