Instagram is rolling out a new feature that makes it easier to find and follow the accounts of people you meet in real life, a new feature "Nametag" to make the process of finding and adding people and accounts easier. "'Nametag' is a customizable identification card that allows people to find your Instagram profile when it's scanned. Your nametag is uniquely yours and makes it quick and fun to add people and accounts you discover in person," the photo-messaging app wrote in a blog post.

The feature is available for both Android and iOS. To use it, tap the profile button at the bottom right of the app, then tap the menu button and select the preview image. To read someone else's tag, open your own and tap the 'Scan a nametag' button at the bottom.

To scan someone's nametag, you can either swipe right into the camera, hover over the nametag and hold down on your screen, or enter the camera by tapping 'Scan a nametag' when viewing your own," the post added. Users would also be able to share their nametag with friends through text messages. Similar functionality is already available across other social media networks. Twitter, Facebook, and Snapchat users can generate QR codes for others to scan and quickly find accounts, while Spotify offers the same for music tracks.

How to use the Nametag feature

To use the feature, you can go to your profile, hit the menu button on the top right, and select “Nametag” to display your own code. When you want to scan someone else’s code, you can do so by swiping right into the camera, focusing on the tag, and holding down on the screen.