Page Authority (PA) is a score created by Moz that predicts how well a particular page will rank on internet searcher result pages (SERP). Page Authority scores go from 1 to 100, with higher scores relating to greater capacity to rank.
Steps To increase Page Authority
1. Create Fresh Content
Great, fresh content is the ideal approach to guarantee a good Page Authority score. As already said, everything begins with great content. Google looks for a thing that is up-to-date and relevant in order to better meet user queries.
You have to make a brilliant content that is relevant to your Brand, and you have to post new thing all the time. The better your content winds up being, the more probable it is to be shared, remarked or loved by Readers and the more probable different sites is to link to your site. Since both of these components weigh heavily on your Page Authority, you'll need to make it a point to concentrate on content creation.
2. Build links to the page you're optimizing
Remember PA depends on link metrics so any attempts to boost your score will necessitate working on both your internal and external link profile. While you can't directly impact your PA score, there are a few stages you can take to significantly increase your chances of boosting your PA and rankings
Link building often happens at the page-level, so this is the place you'll need to focus your efforts. Since PA measures the capacity of a particular page to rank, building links directly to you're optimizing is vital
A major piece of this procedure will make topics that naturally attracts links. Outstanding amongst other approaches to do this is to write longer, more in-depth content that will act as a resource for your readers, to bloggers and to writers.
3. Use Images in your Post
Trust it or not, but rather the utilization of images can have a significant huge effect on your Page Authority. Utilizing images particularly images that are of a unique can give you various advantages. if you Page has more text and not images readers feel boring to read your post images are helpful for making the Article interesting for readers. People are much more likely to share visual content than they are written content.
Google acknowledges the utilization of pictures to supplement composed substance. Be that as it may, Google can't recognize what the pictures you are utilizing are unless you utilize enlightening ALT content to disclose to Google what they are.