Has your Web site ever received search engine penalties? Would you know whether your site has been punished? Likely not. By far most of the non-enhanced Websites is so far back in the rankings that they could never know. Moreover, a search engine never advises a website owner of a punishment circumstance, they only very rarely respond to requests for information regarding possible penalties.
Any strategy planned to trick or deceive a search engine is called spam. There are countless methods ordinarily being used that do deliver in use that do produce short-term positive results when they are perceived by search engines and penalties are applied. Penalties can range from a reduction in ranking to a complete removal from a search engine’s database
Penalties can be automatic or manual. With manual punishments, you'll most likely be told, however you may not generally know you've been focused on if the reason is algorithmic. Those punishments may take even the most experienced SEO experts surprise.
For algorithmic punishments, here is some certain clue.
- Your site isn't ranking well for your brand name anymore... That is obvious. Regardless of the possibility that your site doesn't rank for much else, it ought to, at any rate, do well on that one keyword.
- Any page one rank you had are slipping back to page a few with no activity on your part.
- PageRank for your site has mysteriously dropped from a respectable a few to a gigantic zero (or a measly PR of one).
- The whole site has been removed from Google's cached list items overnight.
- Running a site search – site:yourdomain.com keyword – yields no outcomes.
- You're listing – when you, in the end, find it in Google – is for a page on your site other than the homepage.
If you see one or more of these factors, you can be almost certain that a punishment has influenced your site.